How are Smiles added when shopping in other retail partners like Tesco, Sainsburys, Asda and Morrisons?

We've rolled out new packaging to include unique codes that can be entered on our Rewards app to earn Smiles. The code can be found under the front flap of our boxes and is a code with letters and numbers. These codes are unique and can only be used once. Please allow at least 15 minutes for Smiles to appear on your account after entering a code.